The Bulletin’s semi-official award for the most imaginative press release of the week goes to the PR pros at the Women’s Center who penned the following:
Have you ever dreamed of chocolate flowing freely from fountains, or tables lined with samples of truffles, decadent chocolate cakes, or raspberry cream cradled by a shell of melt-in-your mouth milk chocolate?
Make your dreams come true at the 10th annual Chocolate Festival. Mark your calender for Friday, Sept. 27, for a time to engage in your love affair with chocolate.
The Chocolate Festival isn’t just about chocolate, however. It’s also about breast cancer. Attendees will be provided with information concerning the prevention, early detection and treatment of breast cancer with the help of several Raleigh resources.
- Learn more about breast cancer
- Find a special gift for someone—or for yourself—at the silent auction or the merchandise table
- Purchase quality chocolate from local vendors
- EAT CHOCOLATE! Lots and lots of rich, wonderful chocolate!
At this point in the press release, the writer became so blinded by emotion, she (or perhaps he) forgot to include the location, time and price. Thankfully, the Bulletin’s crack team of cub reporters tracked down the details. The Chocolate Festival will be held 4-7 p.m. on the basketball courts at the Carmichael Gym. Tickets are available through Ticket Central in the lobby of Thompson Hall at a cost of $10 for students and $15 for others.